WherezHemp.com
Copywriter for LinkedIn Connect Campaigns, Drip Sequences, Solo - Emails, and Press Releases
I was young. Wherezhemp gave me a shot. If they hadn't, you might not be reading this.
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I worked with the LinkedIn Campaign managers at WherezHemp to design copywriting that would convert new LinkedIn Connections into leads for various clients in the hemp industry. We also offered deals to write Email copy for exclusive WherezHemp lists. I wrote a few press releases as well.
Most Successful LinkedIn Sequence
Week 5 of this drip sequence received a 58% Reply rate, the highest of any sequence I wrote for clients of WherezHemp (My average reply rate was 21%).
Connection Message (300 Characters)
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Hey <name>, It’d be great to meet you. Just looking to expand our cannabis network. Want to connect?
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Thanks for Connecting Message
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<name>! Thanks for connecting!
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Noticed you were in extraction. Need a tolling partner? Our cGMP certified labs are open and our MOQs are extremely low.
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Drip 1 Day 7
Hey there <name>,
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I was hoping to hear back from you about tolling. Our facility was one of the first licensed manufacturers and processors of hemp in Kansas. We’re a great go-to partner because of our low minimums. We can toll or remediate just about any size order.
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Want to Talk more?
Best,
<name>
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Drip 2 Day 21
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Hi <name>,
Hope your business is doing well. Still curious if you’re looking to get products to market faster with friendly help from a passionate team. Our lab is your lab! In case you’re looking for isolate, we do actually have an extraction partner capable of 1500 – 2000lbs of input per day.
Don’t be a stranger, just ask us for anything.
Best,
<name>
Drip 3 Day 42
Last Call <name>,
Hey, so, we’re working with more people than we expected! Just wanted to extend one final offer for you to make profitable use of our lab! Again, tolling almost any size batch, super low MOQ. Your raw material would be in expert hands. Wanna talk about doing a small run first, just to get a feel for our flow?
We’re always here to chat.
Hope your 2021 is successful,
<name>
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Email Solo Ads
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I was hired to write these conversions focused emails to optimize Click Through Rate, Link Clicks, and Conversions. Each of the following emails are for different clients within the CBD/Hemp/Cannabis industry. The goals and audiences for each project are unique. They are restricted to 150~ words or less, and include 3 different headlines for split-testing and multiple sends.
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Although the projects are all different, my goal from them was always the same. Get the readers attention by opening with value. Involve the reader with storytelling, social proof, and/or scarcity. Make sure the reader quickly and concisely understands the benefits of the offer and uses as little brain power as possible to understand. These are just four of my favorites.
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Email 1
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Subject Line Choices:
America’s Favorite Candy + CBD = $ For You
The CBD Jelly Belly™, Because Familiarity Sells
Why Ronald Reagan’s Favorite Candy Will Get You Sales
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Body:
If I can prove to you in the next 5 sentences why America’s Favorite Candy + CBD will bring your store more CASH, will you do me one favor?
Okay, here we go (This is all true!):
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Ronald Reagan’s Favorite Candy was the Jelly Belly™ Jelly Bean.
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He demanded it be stocked in the Oval Office and on Air Force One.
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His love for the Jelly Belly™ inspired the Blueberry flavor (So he could serve Red, White, and Blue at his inaugural parties).
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This was the first candy in space (Aboard the Challenger, 1983) alongside the first female astronaut, Sally Ride.
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CBD is an incredibly lucrative market right now and we just added CBD to America’s favorite candy.
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Well…are you convinced?
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American History + CBD = $ ( ←That’s your bank).
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But Hey, a deal is a deal.
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So, all I’m asking is for you to
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Check Out Our Wholesale Options (Click Here).
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We offer 500mg, 1000mg, and NANO infused CBD candies, 15 original Jelly Belly flavors, and no minimum order quantity.
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P.S Would 10% off your first order make it any sweeter?
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Email 2
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Subject Line Choices:
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Unique Smells and Flavors That Draw the Crowds… Terpenes (Discount!)
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Private Access To Purest + Most Wild Flavors (Vape Friendly)
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High-Security, ISO7 Cleanrooms Make These Vape Flavors…
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Body:
<name>,
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Since the dawn of time… unique smells and flavors have captivated humanity.
Fast forward a bit…
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Handheld vaporizers begin to compete with one of the most profitable industries to ever exist!: Cigarettes.
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If you want high-sales vape liquids, masterful flavor science is the key.
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It takes specific combinations of molecules to produce captivating flavors and smells.
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One of the most potent types of flavor molecules?: Terpenes.
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PLUS: You can add them to anything. They’ll completely transform the flavor of any product – and they’re completely safe to ingest (or inhale).
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In the last 5 years of nationwide distribution of 100% pure, Food-Grade Terpene formulations, We’ve seen product sales soar. We now own over 200 proprietary blends.
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Want to try some? (Low Minimums)
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Click Here for a FREE Flavor Consultation.
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P.S We saved you a deal: 10% your first order.
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Email 3
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Subject Line Choices:
• First Person To Ask Gets $80k Off Solvent Recovery Machine
• Extraction Lab – Once in a Lifetime Offer, Only One Left
• End of The Year BlowOut Sale! $80k Off Premium Solvent Recovery Unit
Body:
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Hey Lab Owners,
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This is a first-come, first-serve deal since there’s only one left, but…
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We’re getting rid of a Lightly-Used (6 months, Under Warranty) High-End Solvent Recovery Machine: Yellowstone Falling Film Evaporator (FFE)
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Brand new, they go for $220k, but we’ll do $140k to the first honest buyer.
There’s nothing wrong with it, we just can’t keep it!
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It’s almost like randomly finding money on the ground… There’s so much savings here:
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$80k off regular price
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Recovers 75-80 gallons of solvent per hour
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Energy efficient model uses 65% less energy
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Zero Labor (Set-It and Forget-It system)
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Shipping + Installation Included
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Again, there’s just one. Let us know, quick!
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Click To Claim Offer
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P.S Customer Service is our strong suit… We won’t leave you hanging
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Email 4
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Subject Line:
Scaling Your Manufacturing Facility? Easier Done Than Said
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Body:
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Hey <name>
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Really quick, just wanted to share something with you.
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Facilities like yours need upgrades (Unless you don’t plan on growing).
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And It’s a headache. New equipment, Installation, Training, Lost Sales from your downtime…
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But Your business just can’t stay the same. It’s gotta evolve.
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Getting that upgrade Done-For-You is the easiest way to go. But you need experts.
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And that’s us (Hi, Exelon Technologies here).
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We bring you machines, install them, and train your staff to use them. After that, we stick around until your facility is profit-ready.
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We’ve designed layouts and installed equipment for nutraceutical GIANTS. Some of the best in the business.
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You’ll only spend what it takes to get your upgrade, nothing more. The deals are real.
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Anything your facility could need, from extraction equipment down to bottles for tinctures, at prices our competition hates (good for you, bad for them)!
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Price Lists & Equipment Information – Click Here.
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Subject Line:
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CBD is Empting Shelves Faster…
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Body:
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They say visualization can be a powerful tool for business…
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When you close your eyes, can you see empty shelves…?
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…Shelves you just stocked with new CBD products?
CBD sales in the US could reach around $1.8 billion by 2022. (Statista)
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Rogue Origin sells organic, craft CBD flower that’s been slow-cured (meaning more terpenes, better flavors, higher overall quality) to a whole new level.
Be one of the first to stock a boutique hemp flower and execute on your vision.
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Learn More, Stock Up!
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P.S We’ll give ya $100 back on any order over $500…
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…We’ll cover shipping, too
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PRESS RELEASES
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Summary of Projects:
I was hired to write brief press releases (approx. 300 words) for various companies who were expanding awareness and looking for leads. It’s tough to write a press release when you’re somewhat removed from the company. In these examples, I’m going off of a simple intake form which gives me target audience information and a couple of key offer points. To generate the best results, I do a little extra research on the company and target audience. The results sell the company in a longer format with a more professional tone, providing opportunities for greater press coverage and highly qualified leads.
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“Hey Alexa, Increase My Manufacturing Output.”
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Simplicity drives good business. So, when it’s time to upgrade a complex manufacturing facility, what is the most simple route?
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Exelon Technologies has an answer to that.
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With specialization in the nutraceutical industry, Exelon Technologies aims to strengthen and fully-equip manufacturing operations more easily than ever.
What makes Exelon Technologies unique is their dedication to service. When you’re ready for higher outputs, better equipment, or a complete remodel, Exelon gets ready to mobilize. After 35+ years of supporting and servicing manufacturing equipment, the technicians and masterminds at Exelon know the road to manufacturing success. No matter the size or scope of your project, they will get you everything you need, teach you what you may not know, and support your business every step of the way.
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Exelon is done-for-you facility upgrading with a personal treatment; From sourcing and installing the necessary equipment, to navigating logistics, to personal training on new machines. They support and service all the equipment they sell, and pride themselves on never leaving someone with more than they can handle. That’s the beauty of a done-for-you service that supports the vision of your business. Their goal is to let you relax and take care of yourself while your business continues to grow.
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That’s why starting a new manufacturing line with Exelon is almost as simple as asking Alexa. Exelon just keeps things simple, even in a world of complexity. Of course, none of this would mean anything if it was out of financial reach. Because of their extensive network, Exelon is able to get you the most competitive prices on the market. Working with Exelon Technologies means building a bigger business without worrying about your wallet or checking your watch.
To get started with Exelon, you can reach out to….
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Food-Grade Terpenes Reproduce Flavors From The World’s Most Notorious Cannabis Strains
As cannabis culture continues to rise in acceptance and popularity, spotlights are raining upon the innovators. In the colorful world of cannabis terpenes, these innovators are the founders of The Terpene Store.
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Terpenes are the molecules responsible for the flavor and aromatic experiences of many different plants. They’re the basic building blocks of most essential oils and are even known to possess anti-inflammatory and analgesic capabilities.
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Cannabis just happens to be an especially terpene dense organism. This is what gives highly celebrated strains of cannabis their unique flavor profiles. The only people to ever successfully recreate these profiles accurately, purely, and prolifically are the mad flavor geniuses behind The Terpene Store. Because of their remarkable dedication to quality, anyone can now access the incredibly delicate aromatics and palates of highly notorious cannabis strains such as Blue Dream, Sour Diesel, and Trainwreck to name a few.
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After years of testing and discovery, they’ve dialed in the flavor profiles of over 100 different cannabis strains, and nearly 100 more non-strain specific flavors. Because they don’t derive the terpenes from cannabis itself, these flavors become easily accessible to the general public with zero risk.
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The Terpene Store isn’t the only terpene company on the market. Others have recreated terpene profiles to a fair extent. However, where competitors may use 20-30 ingredients, TPS draws from proprietary flavor libraries of nearly 200 carefully chosen flavor molecules. This results in unmatched crispness and concentration. To ensure purity, they are only ever formulated inside ISO7 Cleanrooms.
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TPS’s current body of work brings food-grade terpenes to the table of the masses. These terpenes are safe, natural, and usable in nearly anything: Vape fluids, foods, drinks, sauces, teas, extracts, and even other cannabis flowers.
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Their latest project, Terpifuse, allows them to completely re-flavor harvested cannabis flower by infusing pre-selected terpenes. Innovations like this burst open possibilities for the cannabis market on an unseen scale.
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This full service flavor house is open for business at … [Contact Info Removed]