Jonny RossApr 11, 20221 min readWhat are the Four "Curiosity Triggers" In Our Brains?In a three second world (see Brendan Kane), the skill of grabbing and holding attention is the skill of the digitally wealthy. So, is it...
Jonny RossApr 11, 20223 min read10 Highly Recommended Books That Teach Marketers To Write Great StoriesThe most compelling skill any marketer can wield is the skill of storytelling. Great marketing requires it. You need to grab attention....
Jonny RossApr 8, 20222 min readWildly Enough, Storytelling Activates Certain Neurotransmitters - These 3 To Be ExactAccording to story consultant Lisa Cron, author of Wired For Story, our brains are actually hardwired to pay attention to well told...
Jonny RossMar 18, 20229 min readA Page of Notes: Storytelling of Citizen KaneTitle: Citizen Kane Author(s):Orson Welles Year: 1941 Genre: Drama, mystery Logline: ”The investigation of a publishing tycoon’s dying...
Jonny RossMar 18, 20226 min readA Page of Notes: What Can We Learn about Great Storytelling From Casablanca?NOTE: This blog post reads more like a page of note-taking. Please feel free to scan and browse. Why Casablanca? Every “Top Ten” Movies...