In a three second world (see Brendan Kane), the skill of grabbing and holding attention is the skill of the digitally wealthy. So, is it...

The most compelling skill any marketer can wield is the skill of storytelling. Great marketing requires it. You need to grab attention....

According to story consultant Lisa Cron, author of Wired For Story, our brains are actually hardwired to pay attention to well told...

Title: Citizen Kane Author(s):Orson Welles Year: 1941 Genre: Drama, mystery Logline: ”The investigation of a publishing tycoon’s dying...

NOTE: This blog post reads more like a page of note-taking. Please feel free to scan and browse. Why Casablanca? Every “Top Ten” Movies...