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👋Hey there,

Check my top pieces below this, and an extensive dive into copy below that.

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Nobody has all the answers. 

 

...but there are many master copywriters. I look for gold nuggets these masters leave behind - and I pick them up.

 

This PDF is how I organize my thoughts as a copywriter and I decided there's no reason to hide it.

​

If you have questions about writing high-return words that sell, flip through this living document real quick, or send me a message and I'll help you find what you're looking for.

​

Happy high-returns, you entrepreneur, you.

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Customers On Demand -- How "Investment-Class" Ads Are Made


Advertisements that RELIABLY multiply every invested dollar by two, to five, to even beyond 10 times... might sound mystical...

 

...But in reality, they are the most well-researched and documented type of advertisements (why wouldn't you relentlessly study such incredible returns)?


The Billionaire Corps tend not to share their top-secret research, and that's to be expected... but there is one crazy genius who reached these stats and decided to reveal everything.


His name was Eugene Schwartz, author of the infamous Breakthrough Advertising.

 
Gene is the man responsible for taking decades-long research in buyer psychology and turning it into an easy-to-read, step-by-step approach for CREATING INVESTMENT-CLASS ADS -- entirely from scratch.


Imagine writing an ad where every single word has to fight for its life. 

 

This book teaches you how to:

 

  • Meticulously map and measure every "main idea" – using extensively tested criteria. 

  • Pinpoint the awareness-of-product and product-sophistication of any product/market fit with zero error.

  • Find the internal "buying switch" for every person in any market. 

  • Explore calculated sales techniques and each of their best use cases.

 

...And that's just the first half of the book.

 

There's not a hint of waste in the world of investment-class advertising.


If you're ready to push your ads (and their profits) to their absolute limit, the Schwartz family is temporarily opening their Breakthrough Advertising system to the public. 

 

Sign up right now to secure a spot.

Image by Giorgio Trovato

You must understand that there is more than one path to the top of the mountain.
           ~ Miyamoto Musashi, A Book of Five Rings: The Classic Guide to Strategy

What's behind the curtain? 

These are my open notes. I offer them for free as a way to help anyone get quick insights into writing wallet-stretching copywriting.

Enjoy!

Open Notes

Most Recent Update: 6/1/2023

( Feel free to download this PDF, no email or nothin' needed. <3 )

Writing Samples

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Sales Letter For Group Coaching Launch Kit

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Advertising Mini-Guide eBook

Organic Revenue Mastery Checklist

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